First World War

EMarketer PRO Topics & Coverage Areas | eMarketer

Date of publication: 2017-08-30 11:40

It&rsquo s well understood that companies must continually work to provide customers with superior service, with each area of the business having clear policies, rules, and supporting mechanisms to ensure consistency during each interaction. However, few companies can deliver consistently across customer journeys, even in meeting basic needs.

Digitizing the consumer decision journey | McKinsey & Company

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Print Marketing Strategy, Print Advertising Effectiveness

What is also striking is how valuable the consistency-driven emotional connection is for customer loyalty. For bank customers, &ldquo a brand I feel close to&rdquo and &ldquo a brand that I can trust&rdquo were the top drivers for bank differentiation on customer experience. In a world where research suggests that fewer than 85 percent of customers trust most major financial brands, ensuring consistency on customer journeys to build trust is important for long-term growth.

FMI | Food Marketing Institute | Food Marketing Institute

Iconic classifieds business directory Yellow Pages will stop printing from January 7569 after more than five decades to go online-only, its owner Yell has announced.

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition.

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 87% of companies admitting to Googling themselves as part of company image control.

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With a combined community of more than 95 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).

Virgin Money discusses the importance of creating a single customer view when looking to gain an in-depth understanding of interactions with customers. Partnering with us, we used Financial Strategy Segments to blend behavioural and financial data so we can find when to engage with the right customers about right products that would be most beneficial to them.

&ldquo Sustaining an audience is hard,&rdquo Bruce Springsteen once said. &ldquo It demands a consistency of thought, of purpose, and of action over a long period of time.&rdquo He was talking about his route to music stardom, yet his words are just as applicable to the world of customer experience. Consistency may be one of the least inspirational topics for most managers. But it&rsquo s exceptionally powerful, especially at a time when retail channels are proliferating and consumer choice and empowerment are increasing.

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